Privacy Policy

Introduction

Justice Essential Key ("we," "our," or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website justice-essentialkey.com (the "Service") operated by Justice Essential Key.

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Subscribe to our newsletter
• Fill out a contact form
• Request information about electric vehicles
• Participate in surveys or promotions
• Communicate with us via email or phone

The personal information we may collect includes:

• Name (first and last)
• Email address
• Phone number
• Province or territory of residence
• EV preferences and interests
• Any other information you choose to provide

Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device and usage patterns, including:

• IP address
• Browser type and version
• Operating system
• Referring website
• Pages viewed and time spent on pages
• Date and time of visits
• Device type and screen resolution

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. For detailed information about our cookie practices, please refer to our Cookie Policy.

How We Use Your Information

We may use the information we collect about you for various purposes, including:

Service Provision

• Providing electric vehicle comparison information
• Responding to your inquiries and requests
• Delivering newsletter content and updates
• Personalizing your website experience

Communication

• Sending you newsletters and promotional materials (with consent)
• Notifying you about changes to our services
• Responding to customer service requests
• Providing technical support

Analytics and Improvement

• Analyzing website usage and performance
• Improving our content and services
• Conducting research and analysis
• Developing new features and functionality

Legal and Security

• Complying with legal obligations
• Protecting against fraud and security threats
• Enforcing our terms and conditions
• Resolving disputes

Legal Basis for Processing (PIPEDA Compliance)

As a Canadian organization, we process personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA). Our legal basis for processing includes:

• Consent: You have given clear consent for us to process your personal data for specific purposes
• Legitimate Interests: Processing is necessary for our legitimate business interests
• Legal Obligation: Processing is necessary to comply with Canadian law

Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except in the following circumstances:

Service Providers

We may share your information with trusted third-party service providers who assist us in:

• Website hosting and maintenance
• Email marketing services
• Analytics and performance monitoring
• Customer support services

These service providers are contractually obligated to keep your information secure and confidential.

Legal Requirements

We may disclose your information if required to do so by law or in response to:

• Court orders or legal processes
• Government investigations
• Requests from law enforcement agencies
• Protection of our rights and safety

Business Transfers

In the event of a merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction, subject to equivalent privacy protections.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against:

• Unauthorized access or disclosure
• Alteration or destruction
• Loss or theft
• Accidental damage

Security measures include:

• SSL encryption for data transmission
• Secure server infrastructure
• Access controls and authentication
• Regular security assessments
• Employee training on data protection

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law.

Retention periods include:

• Newsletter subscriptions: Until you unsubscribe or request deletion
• Contact inquiries: Up to 3 years for customer service purposes
• Website analytics: Up to 26 months
• Legal records: As required by applicable law

Your Privacy Rights

Under Canadian privacy law, you have the following rights regarding your personal information:

Access and Portability

• Request access to your personal information
• Receive a copy of your data in a portable format
• Learn about how your information is being used

Correction and Update

• Correct inaccurate or incomplete information
• Update your contact preferences
• Modify your newsletter subscription settings

Deletion and Withdrawal

• Request deletion of your personal information
• Withdraw consent for processing
• Unsubscribe from marketing communications

Complaint and Appeal

• File a complaint about our privacy practices
• Contact the Privacy Commissioner of Canada
• Request review of our decisions

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

Marketing Communications

If you have subscribed to our newsletter or provided consent for marketing communications:

• You can unsubscribe at any time using the link in our emails
• We will process unsubscribe requests within 10 business days
• You may still receive transactional or service-related communications
• We will not share your email with third-party marketers

Children's Privacy

Our service is not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information.

International Users

While our service is primarily designed for Canadian users, if you are accessing our website from outside Canada, please be aware that your information may be transferred to and processed in Canada, where our servers are located and our central database is operated.

Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices or applicable law. We will:

• Post the updated policy on our website
• Update the "Last Modified" date
• Notify you of significant changes via email (if you have subscribed)
• Provide notice on our website homepage for major changes

Your continued use of our service after any changes indicates your acceptance of the updated privacy policy.

Third-Party Links

Our website may contain links to third-party websites, including:

• Electric vehicle manufacturer websites
• Government incentive program pages
• Charging network websites
• Social media platforms

This privacy policy does not apply to third-party websites. We encourage you to review the privacy policies of any third-party sites you visit.

Contact Us

If you have any questions about this privacy policy or our privacy practices, please contact us:

Privacy Commissioner Contact

If you are not satisfied with our response to your privacy concerns, you may contact: